Caro Gutiérrez
A personal brand built to start conversations with brands.
Caro Gutiérrez is a content creator based in Medellín. We designed and built her website from scratch, with a new visual identity, her own words and interactive animations, to bring her portfolio, her story, her numbers and her social channels together in one place.
Challenge
Caro wanted to attract brand collaborations, win clients and strengthen her personal brand. She needed a site of her own that shows at a glance who she is, what she has done and the audience she reaches, and that is easy to find on Google and on AI-powered search engines.
Solution
A website you move through like her own story, with her portrait and her work at the center.
Visual identity
Large-scale typography, a warm palette of oranges and wine reds, and her portrait at the heart of the home page.
Interactive home page
Her portrait is revealed by ink strokes that follow the cursor; when no one moves it, an automatic cursor keeps drawing.
Story and portfolio
Her journey year by year since 2021, and her videos organized into four categories: health, travel, food and beauty.
Media kit
Her Instagram and TikTok numbers on a page of their own, updated regularly with data from her accounts.
Experience
Her journey
Each year is a card that moves forward with the scroll and connects to the next one with a line.
Projects by category
Each category cover plays on its own; open one and its video gallery appears.
Result
The website is live at carogutierrez.co, in Spanish and English. Beyond the design, we worked on her search presence: structured data describing who she is and what she does, a sitemap, a reference file for AI search engines and verification in Google Search Console.
How it’s built
- React and Vite: A fast, component-based interface.
- GSAP and Lenis: Animations and smooth scrolling.
- Cloudflare Pages: Hosting and delivery.
- Google Analytics 4: Visit measurement, only when people accept cookies.
- Structured data and Search Console: So Google and AI search engines understand who she is and what she offers.