Real Holding Group
Six business lines, one story in motion.
Real Holding Group is a private holding company that organizes capital in reserves, metals, digital assets, equities and selected opportunities. We completely renewed its identity and built a website that explains its business model through transitions, along with a private area for its clients.
Challenge
The starting point was a basic landing page. The group needed a professional presence that matched its proposition, a clear way to explain six different business lines and a private space where each client could review their projects.
Solution
A new identity and a website where scrolling tells the business from start to finish.
Renewed identity
The RHG monogram with its signal dot, a charcoal and cognac palette, and Inter across every piece.
One scene per line
A rock that turns into gold, digital coins, a chip, a vault, a bull and the 360 system: each business line has its own transition.
Markets and blog
Reference quotes and an economics blog in the same identity.
Private area
Invitation-only access; each client reviews their projects, documents and how their investment is performing.
Experience
Business-model transitions
The Real Reserve vault and the Real Equities bull: each scene introduces a line with its own visual language.
Private area
Client dashboard and investment detail. These screenshots are a demo: the company, figures and quote are fictitious.
Result
The website is live at realholdinggroup.com, in Spanish and English. The private area is complete and going through a testing period, with invitation-only access.
How it’s built
- HTML, CSS and JavaScript, no framework: Full control over every transition and its weight.
- GSAP and ScrollTrigger: Scenes tied to scrolling.
- Canvas 2D and Web Workers: Particles and effects without blocking the page.
- Netlify and a custom function: Hosting and reference market data.
- Supabase: Invitation-only access and private-area data.